3. What kind of media institution might distribute your media product and why?

The chosen media institution I would have to distribute my media product would be the company Frontline. Frontline has joined up with other publishers like Haymarket publishing and BBC enterprises which then became BBC worldwide, to become a one of the leading distributors in the world and the most successful in the UK. 



Frontline distributes 160+ magazines from different companies and distributes magazines that are sold 8 million times a week in 55,000 shops around the UK. They use state of the art technology to work out which magazines go to which stores, so this technology would be extremely useful for a new magazine as they could target specific places that they think will be a good place to sell.



In addition to the fact that Frontline is a successful distributing company they also work with Bauer. Which is a multi-national global company that owns 282 magazines and is the largest consumer magazine publishing company in the UK. And so working for Bauer would really benefit any magazine.






Publisher > Distributor > Wholesaler > Retailer
(Bauer)        (Frontline)     (Storage)       (Shops)