Male: 80%Female: 20%
Average age: 18
Still studying: 94%
Very active music purchasers, like to buy the odd CD but it's generally downloads and internet based music consumption.
33 CD albums bought a year
56 singles bought a year
When buying music locally and not off the internet 96% of readers buy from major music chain HMV.
Online retailers:
46% - Itunes
85% of readers own Ipods
95% own a CD player
95% say that music is an essential part of their life
Gigs and events
85% say that they go to gigs regularly
On average once a month
When buying magazines, most readers tend to prefer weekly magazines as it keeps them up too date with the latest music.
No comments:
Post a Comment